I've read several blog posts and discussions on offering free products to your website visitors recently, and it seems the consensus is that free products are the price you pay for getting a visitor's contact information.
It makes sense... I'm not likely to give someone my email address unless I'm going to get something out of it.
Usually, the free products are a one-shot deal - a video, a PDF report, or something else that I see once, and then forget about. It's not that the products are always of poor quality (although they sometimes certainly are); but rather that I have a hundred other things competing for my attention at any given moment.
For this reason, I prefer multi-part free products, such as email mini courses or video courses. These products give you the chance to get in front of your potential clients several times, instead of just once.
For example, I wrote "Six Secrets of Sizzling Sales Copy", available on the Java Joint Media home page, appropriately enough, as a six-part course, distributed every two days. I picked out the best tips for crafting sales copy that captures visitors' attention and leads them to the sale, so I know when someone subscribes to the email course, they're going to read every single part.
Subscribers get a wealth of great information on using sales copy to increase their income, and I get six opportunities to remind them of the products and services Java Joint Media provides.
Studies show it takes seven contacts to convince a reader to buy. Shouldn't your free products help you make more of these contacts?
If you're going to offer free products to build your email list, you can get the most out of these products by dividing them into several parts. This technique will help you build sales, instead of just an email list.
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